You know that commercial on television which talks about being ‘nose-blind’ to pet odors in your home? That’s not just a creative marketing campaign, it’s actual scientific fact. Duke University’s medical center has performed studies about the effects of smells on the brain where creating memories are concerned. Basically certain smells can hold lifelong associations for people. For instance, if your home smells like wet dog most of the time, others will also think about the smell of wet dog when they think of you! This is likely not the kind of thing you want to be remembered for over your lifetime, right?
